Articles by keyword "experiential consumption"

The art world was already experiencing a profound crisis before the COVID-19 pandemic, but the discourse until that point had largely focused more on the hopelessness of the situation, rather than the possibility for meaningful change. The massive market disruption caused by the virus outbreak created an immediate shift away from consumption of physical objects both into the digital realm of social media and virtual, participatory art experiences and beyond traditional gallery walls into outdoor art venues. A liquid consumption model has emerged in new models such as NFTs that function like unique objects for digital artworks.